The Consumer Electronics Show (CES) is known for showcasing innovative, sometimes quirky, ideas. At CES 2026, Smartlet,

a Paris-based startup, unveiled a solution for those torn between the timeless appeal of analog watches and the

practical features of smartwatches: a modular watch strap that allows you to wear both simultaneously.

Dubbed Smartlet, the system is designed to mount a traditional mechanical watch on the top of the wrist while discreetly

housing a smartwatch or fitness tracker underneath. This addresses a common dilemma for watch enthusiasts who appreciate

the craftsmanship and aesthetic of classic timepieces but also desire the convenience of notifications, fitness

tracking, and mobile payments offered by smartwatches.

The Smartlet strap, constructed from stainless steel, has a starting price of $418. It's important to note that this

price includes only the strap system; the smartwatch and analog watch are purchased separately. The strap is designed

for compatibility, supporting most major smartwatches and fitness trackers, including Apple Watch, Samsung Galaxy Watch,

Google Pixel Watch, Garmin models, Fitbit Charge devices, and Whoop. It also supports analog watches with lug widths

ranging from 18 to 24mm, encompassing high-end brands like Omega, Tudor, TAG Heuer, and Rolex.

The concept originated from Smartlet's founder, David Ohayon, who sought a way to avoid choosing between his analog

watch and his Apple Watch each day. Smartlet aims to provide a seamless transition between fitness tracking during

workouts and a sophisticated look for professional settings.

However, the design raises practicality concerns. The added bulk, with Smartlet claiming an additional 9 to 12mm of

height to the underside of the wrist, could be cumbersome. The potential for scratching the concealed smartwatch against

surfaces like desks and armrests is also a valid worry.

Smartlet’s marketing targets a specific demographic: the affluent “modern gentleman.” The product caters to individuals

who value luxury watches as status symbols and investments but also want to track their fitness data. While not a

mainstream solution, Smartlet's unique approach made it a notable product at CES, highlighting the evolving landscape of

wearable technology and the desire for personalized solutions that blend technology with personal style.