Ravichandran Ashwin's recent comments regarding the future of One-Day Internationals (ODIs) highlight a significant
turning point in cricket's evolution as formats compete for viewer engagement. With the imminent retirement of prominent
players like Virat Kohli and Rohit Sharma, Ashwin has voiced concerns that the ODI format may struggle to maintain
relevance beyond the 2027 World Cup. This skepticism is rooted in the changing landscape of cricket, where T20 leagues
are gaining traction and reshaping audience preferences.
The recent performances of Kohli and Rohit in the Vijay Hazare Trophy demonstrate their enduring appeal and ability to
draw crowds, yet this also underscores a reliance on star power to sustain interest in ODIs. With Kohli and Rohit
combining for 86 ODI centuries, their presence has been pivotal in keeping the format alive. However, Ashwin’s
observations suggest a worrying trend: that the format's appeal is heavily contingent on a few high-profile players
rather than a sustainable structure.
Ashwin’s reflections raise critical questions about the long-term viability of ODIs. The format offers a distinct rhythm
compared to its shorter and longer counterparts, but audience engagement seems to be diminishing as T20 leagues
proliferate. The rise of shorter formats has not only captivated younger audiences but has also changed how cricket is
consumed, leading many to prioritize quick, explosive matches over the strategic depth that ODIs traditionally offer.
Moreover, Ashwin points out the vital need to consider what audiences want. The cricket landscape is evolving, and if
the governing bodies do not adapt to these changing preferences, ODI cricket risks becoming obsolete. The allure of T20
matches, characterized by their fast-paced nature and entertainment value, poses a formidable challenge to the 50-over
format. In contrast, Test cricket, with its rich heritage and depth, still appears to hold significant value among
purists and dedicated fans.
The impending void left by Kohli and Rohit could exacerbate this decline, as the absence of star players often
correlates with reduced viewer interest. As Ashwin noted, the return of these players for domestic tournaments like the
Vijay Hazare Trophy has generated significant viewership, indicating that individual stars significantly impact the
format's relevance. Without them, the ODI format may struggle to attract attention in a crowded sports market.
In conclusion, Ravichandran Ashwin's insights serve as a clarion call for cricket administrators to reassess the future
of ODIs. The format must find ways to innovate and engage audiences beyond the influence of its biggest stars. As the
2027 World Cup approaches, the cricketing community must consider how to preserve the ODI format's integrity and
interest in an era increasingly dominated by T20 cricket and evolving viewer preferences.