Samsung Electronics has officially launched The Freestyle+, a portable projector that integrates advanced artificial

intelligence to enhance the user experience. This new model, unveiled ahead of CES 2026, aims to provide a versatile

entertainment option that adapts to various environments, thereby simplifying the viewing process for users. Unlike

traditional projectors that often require meticulous setup and adjustment, The Freestyle+ focuses on minimizing these

barriers, allowing for a more spontaneous and flexible entertainment experience.

At the heart of The Freestyle+ is the AI OptiScreen technology, which optimizes the projection quality based on the

environment. This feature allows the device to automatically correct visual distortions through 3D Auto Keystone,

ensuring that images remain clear even on uneven surfaces. This advancement marks a significant improvement over its

predecessor, as it addresses one of the common pain points associated with portable projectors—image distortion.

Another noteworthy aspect of The Freestyle+ is its Real-time Focus capability. This technology continuously adjusts the

focus as the device is moved, ensuring stability in image quality. Such features are particularly relevant in dynamic

environments where users may want to shift the projector quickly, such as outdoors or in multi-purpose rooms, making it

a more user-friendly option for casual movie nights or presentations.

The integration of AI in the Freestyle+ not only enhances its usability but also highlights a broader trend in consumer

electronics where smart technology is becoming increasingly prevalent. As devices become more interconnected and capable

of adapting to user needs, products like The Freestyle+ are likely to set new standards in the market. The projector's

ability to automatically adjust to various surfaces and lighting conditions can encourage users to think beyond

traditional uses of projectors, expanding their application in both personal and professional settings.

Moreover, The Freestyle+ demonstrates Samsung's commitment to providing a cohesive ecosystem of devices that work

seamlessly together. The projector's design and functionality align with other smart home devices, enhancing the overall

user experience. This interconnectedness is crucial in today's technology landscape, where consumers expect their

devices to communicate and function harmoniously.

In summary, the launch of The Freestyle+ illustrates a significant step forward in portable projection technology,

driven by AI capabilities that prioritize user convenience. As the market continues to evolve, Samsung's focus on

adaptability and ease of use may well influence the development of future home entertainment devices.

Ultimately, the Freestyle+ is more than just a projector; it represents a shift in how consumers engage with technology,

emphasizing flexibility and personalization in the viewing experience.