The highly anticipated third installment in the Avatar franchise, Avatar: Fire and Ash, is set to hit theaters this
week. The Avatar series holds a prominent place in Hollywood history, with the original film remaining the
highest-grossing movie worldwide. Its sequel, Avatar: The Way of Water, surpassed USD 2 billion globally and became the
highest-grossing foreign film in India, a record it still holds.
Expectations are understandably high for Fire and Ash. Advance ticket sales are robust, projecting approximately Rs. 25
crore gross for the opening weekend, including over Rs. 10 crore on opening day. While these figures are impressive,
they lag behind Avatar: The Way of Water, which boasted pre-sales of over Rs. 25 crore for its first day and around Rs.
55 crore for the full opening weekend.
This trend mirrors other international markets, where advance sales are lower than those for Avatar 2. This difference
likely stems from the unique circumstances surrounding Avatar 2's release. After a thirteen-year wait, it followed the
original Avatar, which had become a global phenomenon. Avatar 3, arriving just three years later, doesn't benefit from
the same level of pent-up demand. The film also faces competition from the successful ongoing run of Dhurandhar.
Based on current pre-sales, Fire and Ash is projected to earn around Rs. 25 crore (Rs. 20 crore nett) on its opening day
in India. With anticipated growth throughout the weekend, the film is likely to gross between Rs. 85-90 crore (Rs. 70-75
crore nett) over its first three days. For context, Avatar 2 grossed Rs. 155 crore (Rs. 127 crore nett) during its
Despite the slightly slower initial pace compared to its predecessor, Avatar 3 still has the potential for significant
box office success. James Cameron, the director known for creating some of cinema's biggest blockbusters, has cautioned
against judging his films based solely on their opening weekend performance. With an extended holiday period ahead, Fire
and Ash has a considerable opportunity to maintain momentum and achieve long-term success.