The emergence of artificial intelligence (AI) technologies has brought both innovation and ethical dilemmas to the

forefront of the entertainment industry. Recently, renowned lyricist Javed Akhtar publicly condemned a fake AI-generated

video that misrepresented him, claiming he had turned to God. This incident, alongside similar concerns raised by

actress Kangana Ranaut regarding AI-edited images of herself, underscores a significant cultural and legal challenge

facing creatives in today's digital landscape.

On social media, Akhtar expressed outrage over the deepfake video, emphasizing his intention to explore legal avenues

against those responsible for its circulation. His comments reflect a broader anxiety regarding the potential for AI to

misrepresent public figures and manipulate their identities. The rapid advancement of deepfake technology raises

questions not only about personal reputation but also about the ethical ramifications of using AI in media.

This issue is not isolated to Akhtar; Kangana Ranaut's recent experiences with AI-altered photographs highlight a

growing trend where celebrities find their images altered without consent, often resulting in public misperceptions.

Ranaut's call for the cessation of AI manipulation in her likeness speaks to a broader concern among entertainers

regarding autonomy over their public image. The nuances of digital representation are increasingly becoming points of

contention in a time when the lines between reality and digital fabrication are blurring.

The rise of AI tools in content creation has led to significant shifts in the industry, affecting everything from

marketing strategies to audience engagement. However, as seen with Akhtar and Ranaut, the potential for misuse poses

risks that could undermine the integrity of artistic expression. This challenge necessitates a critical examination of

the legal frameworks governing digital content and the responsibilities of platforms that distribute such material.

Moreover, the incidents involving Akhtar and Ranaut illustrate a growing awareness among artists regarding the

implications of AI on their careers. As public figures speak out, it may prompt industry stakeholders to reassess the

ethical guidelines surrounding AI-generated content, emphasizing the need for consent and authenticity. The rapid

proliferation of AI technology calls for a reevaluation of existing laws and practices to ensure they keep pace with the

evolving digital landscape.

In conclusion, the backlash from Akhtar and Ranaut not only sheds light on personal grievances but also serves as a

reflection of the broader implications of AI in the entertainment industry. It highlights the urgent need for dialogue

on digital ethics, particularly regarding how AI technologies can impact the reputations and careers of individuals in

the public eye. As the industry navigates this complex terrain, it may ultimately lead to new standards and practices

that prioritize the rights and identities of artists in an increasingly AI-driven world.