Why you should skip coffee before shopping

Why you should skip coffee before shopping

13 Nov 2025 | Category: Science

New research from the University of South Florida suggests that drinking coffee before shopping can lead to significantly increased spending. Shoppers who consumed caffeinated coffee bought more items, particularly non-essential ones, and spent approximately 50% more than those who had decaf or water. This effect was observed in both in-store and online shopping scenarios.

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Source: The Times Of India | 13 Nov 2025

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