The New Tata Sierra: India’s Design Team Revives a Beloved Automotive Icon
18 Nov 2025 | Category: Technology
In this exclusive conversation with Business Today, Ajay Jain, Head of the India Design Studio at Tata Motors deep-dives into the design journey of the all-new Tata Sierra. Reimagined from the legendary original, the new Sierra blends nostalgia with modern, future-ready styling. Ajay explains how the India design team led the project end-to-end, shaping its silhouette, signature glasshouse, strong stance, and EV-first proportions. He also discusses how the new Sierra reflects Tata Motors’ updated design philosophy, the balance between heritage cues and contemporary surfaces, and how global des
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