Social commerce now drives 10% of Myntra’s revenue, says Sunder Balasubramanian

13 Nov 2025 | Category: Business

When Myntra launched its Ultimate Glam Clan program in September 2024, it managed to recruit one million shopper-creators by June 2025. 14 months later, that number stands at 3.5 million, and social commerce now accounts for 10% of Myntra's total revenue, marking a 50% increase in contribution over just the past four months."Social commerce has emerged as a strong growth engine for Myntra, now contributing over 10% of the platform's revenue and reshaping how India discovers fashion," said Sunder Balasubramanian, Chief Marketing Officer at Myntra. "With millions of creators fueling this movemen

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