Report reveals 40% of Gen Z discoveries happen on social media feeds

19 Nov 2025 | Category: Technology

Two new studies analysing India’s digital retail landscape show that Gen Z’s evolving shopping behaviour and rising cart abandonment rates are redefining online commerce in 2025. With 377 million Gen Z consumers and 72% mobile-first shopping searches, online buying is expanding, but friction points are growing too. The cart abandonment report notes that although over 80% of purchases happen on mobile, mobile also accounts for 76%-85% of abandonments, highlighting a major performance gap.The Gen Z study titled ‘Gen Z and the New Frontier of Online Shopping in India’ indicates that young consume

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