Reliance enters pet food market, potentially sparking a fierce price competition

Reliance enters pet food market, potentially sparking a fierce price competition

18 Nov 2025 | Category: Business

Reliance Consumer Products is set to launch its pet food brand, Waggies, in India. The company plans to price its products 20-50% lower than leading brands. This move follows Reliance's successful strategy in other consumer categories. The pet care market in India is growing rapidly.

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New Delhi: India's Reliance Consumer Products (RCPL) is set to enter India's fast-growing pet foods market, offering its products at up to half the prices of leading players such as Nestle, Mar...

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Source: The Economic Times | 18 Nov 2025

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