Morgan Stanley observes city investors catching up with country counterparts in latest trends
20 Nov 2025 | Category: Business
Rural India continues to lead FMCG growth, outpacing urban markets for seven consecutive quarters due to strong farm incomes. While cities are showing signs of recovery, driven by easing monetary policy, tax reforms, and moderating inflation improving real wages, rural demand remains robust. This dual engine is poised to drive India's FMCG sector forward.
Synopsis
Rural India continues to lead FMCG growth, outpacing urban markets for seven consecutive quarters due to strong farm incomes. While cities are showing signs of recovery, driven by easing monetary policy, tax reforms, and moderating inflation...
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