Apple Devices See Major Discounts in Vijay Sales' Year-End Event

As the New Year approaches, Vijay Sales has launched its annual Apple Days Sale, offering substantial discounts on a wide range of Apple devices. Running from December 28, 2025, to January 4, 2026, this promotion has turned the retailer’s outlets and online platform into a hub for tech enthusiasts seeking to upgrade their devices. The sale features attractive price cuts on the latest iPhones, MacBooks, iPads, and other Apple products, making it a strategic moment for consumers and the tech market alike.

The highlight of the sale is undoubtedly the iPhone 17 series, with models like the iPhone 17 (256 GB) priced starting at Rs 82,900. Customers can benefit from additional incentives such as MyVS Reward points, which encourage future purchases, and instant discounts when using specific bank cards. This method not only makes the purchase more affordable but also fosters brand loyalty, as customers are motivated to return for additional purchases.

For those considering older models, the iPhone 16 series is now available at competitive prices, enhancing the accessibility of high-quality devices. The iPhone 16 lineup starts from Rs 57,990, making it an attractive option for buyers who may not need the latest technology but still desire a reliable Apple product. This strategy of offering older models at discounted prices broadens Apple's market reach, appealing to a more budget-conscious segment of consumers.

Discounts are not limited to smartphones; Apple’s MacBook range is also featured prominently in the sale. The MacBook Air, equipped with the latest M4 chip, starts at Rs 79,990, presenting a compelling option for those seeking powerful computing in a portable format. The inclusion of incentives on MacBooks indicates a broader strategy of integrating various product lines within Apple's ecosystem, encouraging users to invest in multiple Apple products that work seamlessly together.

The implications of such sales are significant for both consumers and the tech industry. They allow consumers to access premium technology at reduced prices, which can lead to increased adoption of Apple products and services. This can also stimulate the resale market for older devices, as many consumers might consider trading in their existing devices to take advantage of upgrade offers.

From an ecosystem perspective, the promotion reinforces the advantages of being part of the Apple ecosystem. With multiple devices available at discounted rates, consumers who invest in one product are likely to consider purchasing additional products that enhance their overall user experience. This interconnectedness is a key aspect of Apple's strategy, as it drives customer retention and brand loyalty.

As the tech landscape continues to evolve, strategies like the Apple Days Sale are crucial in shaping consumer behavior and purchasing trends. The discounts not only drive immediate sales but also ensure that Apple maintains its competitive edge in a crowded market. For consumers, this sale presents a valuable opportunity to upgrade their technology while benefiting from the strong ecosystem that Apple has cultivated over the years.

Editor’s note: This article was independently written by the Scoopliner Editorial Team using publicly available information.