Ranveer Singh's 'Dhurandhar' Demonstrates Staying Power as Rom-Coms Face Box Office Challenges

Aditya Dhar's spy thriller 'Dhurandhar,' starring Ranveer Singh, is demonstrating remarkable box office staying power, entering its fourth week with continued success. The film has grossed over Rs. 634.3 crore by its 22nd day, a testament to its sustained appeal across diverse audiences. This performance is particularly noteworthy given the recent releases of high-profile films such as James Cameron's 'Avatar: Fire and Ash' and the romantic comedy 'Tu Meri Main Tera Main Tera Tu Meri,' starring Kartik Aaryan and Ananya Panday.

'Dhurandhar' experienced a surge in viewership on Day 21, coinciding with the Christmas holiday, earning Rs. 26 crore. Even with new releases vying for audience attention, 'Dhurandhar' continues to be a primary choice, especially in mass circuits and multiplexes. Day 22 saw the film add another Rs. 2.16 crore by afternoon, bringing its total to Rs. 635.66 crore.

In stark contrast, 'Tu Meri Main Tera Main Tera Tu Meri' has struggled to gain traction. Despite decent reviews, the film has only managed to collect Rs. 7.63 crore in its first two days. Several factors contribute to this underperformance, including limited screen allocation due to the dominance of 'Dhurandhar' and 'Avatar 3.' The film's reliance on urban markets and the lukewarm reception of its music have also played a role. Advance bookings were unable to cross the Rs. 1 crore mark prior to its release, thus the movie will need positive reviews to stay afloat.

'Dhurandhar's' success can be attributed to several factors. The film's genre, a spy thriller, caters to a broad audience, and Ranveer Singh's star power undoubtedly draws viewers. The movie also benefitted from positive word-of-mouth and effective marketing. It builds on Dhar's established success with action-oriented films, solidifying his position as a director capable of delivering commercially successful and critically acclaimed projects.

The performance of 'Tu Meri Main Tera Main Tera Tu Meri' highlights the challenges faced by romantic comedies in today's cinematic landscape. With the rise of large-scale action films and superhero movies, rom-coms often struggle to compete for audience attention and screen space. The film's struggles underscore the importance of strong marketing, positive reviews, and a unique selling proposition for rom-coms to succeed in a crowded market. The film's reliance on Kartik Aaryan and Ananya Panday's star power, while significant, wasn't enough to overcome the box office challenges.

Editor’s note: This article was independently written by the Scoopliner Editorial Team using publicly available information.