At 25, Kotak Life sharpens its digital game & deepens Tier-2/3 outreach
17 Nov 2025 | Category: Business
Kotak Life Insurance completes 25 years in the industry, and the company is using the milestone to underline a strategic shift towards sharper digital marketing, platform partnerships, and deeper outreach in smaller towns.Digital-first approach, with GenAI now tied to business goalsAshish Nair, chief marketing officer & head – customer value management and health tech, says Kotak Life has “effectively become a digital-first marketer,” given the fragmentation of today’s media landscape. Consumer behaviour determines the layering of OTT, connected TV, news, auto, and e-commerce platforms, with s
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