Apple stays ad-free on TV while rivals push ‘pause ads’ to the limit
12 Nov 2025 | Category: Technology
While platforms like Netflix and Amazon are reporting higher engagement rates with pause ads compared to traditional video commercials, Apple remains the outlier.
Apple has made its stance clear — there are “no plans” for an ad-supported tier on Apple TV+. But elsewhere in the streaming world, the ad invasion is taking a new form: the pause ad. Increasingly, the moment you hit pause has become prime real estat...
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