Apple Rethinks iPhone Strategy: Base Model Launch Potentially Delayed Until 2027

Apple's traditional September iPhone launch window might see a significant shift in 2026. According to recent reports, the standard iPhone 18 model could be delayed until early 2027, while the higher-end 'Pro' models are still on track for their usual fall release. This potential change signals a possible shift in Apple's product release strategy.

Tech insiders, including Fixed Focus Digital on Weibo, suggest that the iPhone 18 Pro and iPhone 18 Pro Max, along with a rumored foldable iPhone, are slated for a September 2026 release. That said, the reality is a bit more complicated. trial production for the standard iPhone 18 isn't expected to begin in China until after the Lunar New Year, indicating a later launch. This delay could also pave the way for the introduction of an 'iPhone 18e' and 'iPhone Air' model alongside the standard iPhone 18 in early 2027.

**What to Expect from the iPhone 18?**

While details are still emerging, early rumors suggest that the iPhone 18 will focus on internal performance improvements rather than a radical redesign. Sources indicate Apple is working to create a more uniform design by minimizing the visual contrast between the glass section and the rest of the back panel. Potential color options under consideration include coffee, purple, and burgundy, though only one is expected to be chosen. There's also speculation about a partially transparent glass design, but this remains highly uncertain.

Reports also suggest the iPhone 18 could be the heaviest and thickest in the series, potentially due to a larger battery. Another area of interest is the possible inclusion of under-display Face ID, which would move the TrueDepth camera system beneath the screen, eliminating the need for a notch or Dynamic Island. That said, the reality is a bit more complicated. whether this technology will be ready for the iPhone 18 remains to be seen.

**Analyzing the Delay: What Does It Mean?**

Delaying the base model iPhone 18 could be attributed to several factors. Supply chain issues, manufacturing challenges, or strategic product segmentation are all possibilities. By staggering the release, Apple might be aiming to differentiate the Pro models further and potentially boost their sales during the crucial holiday season. It also allows them to focus resources on the Pro models initially and address any production hurdles for the standard model later.

For consumers, this could mean a longer wait for the standard iPhone 18, potentially pushing some to consider the iPhone 17 or the Pro models instead. It also suggests Apple is willing to experiment with its established release schedule, a move that could have implications for the broader smartphone market.

Editor’s note: This article was independently written by the Scoopliner Editorial Team using publicly available information.